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Ubihere is a technology startup that helps organizations pinpoint exact locations of objects or people without the use of GPS. Ubihere needed an identity that spoke to what they were doing and where they were going without boxing them into a certain industry, as they work across multiple vastly different industries. The name almost speaks for itself, so I decided to just help it a little by providing a visual that reinforced “you-be-here.” I wanted to keep things simple to let the name shine. The client agreed and we landed on the path and pinpoint logo.


The client had come back, happy with the work we had done together and asked for iterations on the identity to help tie in their 3 upcoming products into the system. Switching up the icon to relate to the specific product worked well.


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