EngageHealth is a healthcare technology company that created a tool to improve heart health in breast cancer survivors by providing a platform that will deliver personalized interventions. The client had some initial ideas that included the Hierarchy of Needs Pyramid as that was an important reference to their business. I decided to provide an option with this pyramid, as well as an EKG line that helped bring in the heart health portion of their business. EngageHealth wanted an identity that read as clinical and was clean.
I designed the type to fit in with my simplified take on the pyramid and EKG line. The company was split on which way to go, as they loved both options provided. They ended up choosing the pyramid design, as it spoke to the way they would work with customers, in navy and pink. The pink allowed them to help keep that color recognition that is associated with breast cancer.
EngageHealth on LinkedIn